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Internet Marketing General Review1- Education & Research 2- Planning & Budgeting 3- Marketing & Sales 4- Consistency and Discipline So what is Internet Marketing? 1- What is my Business? 2- How do I introduce my business to the market? 3- How do I gain exposure for my business? 4- Why should anyone buy from me? 5- How do I retain my customers? These 5 questions and their answers are what Internet Marketing is about.
What is my Business and How do I introduce it to the market?There are 4 Internet Home Business models that you can choose from: Ecommerce, Info-Publishing, Affiliate Marketing and Network Marketing.
There are several channels available for the ecommerce model: a- Your Own Website b- Dropshipper Website c- Auction Site d- Intranet Trade Site What is Info-Publishing? The internet is a source of information. When people search for info, the first thing they do is look it up online. Infopreneur provides the information people are looking for. It could be about anything and everything. The channels available for Info-Publishing are; a- Your Own Website b- A Blog Site c- A Newsletter or an Ezine d- A Community Forum What is an Affiliate Program? Affiliate marketing is about selling other people products. Many Internet Home Based Business owners have chosen this business model. The channels available for Affiliate Marketing are: a- Your Own Website c- Email Marketing d- Google Adwords e- Banners f- Text Link Ads g- Classified Ads h- Blogs What is network Marketing or MLM? Consists of 2 businesses in one: Selling the MLM company products and selling the MLM company opportunity. MLM or Network Marketing has taken a new dimension online. The channels available for MLM or Network Marketing are: a- Your Own Website b- Your MLM Company duplicated website c- Your Team marketing website
How Do I Gain Exposure For My Business?You gain exposure online by advertising your business, and using SEO techniques to get better ranking with Search Engines.There are several channels for online advertising: 1- Google Adwords 2- Email Marketing 3- Banners & Text Links 4- Search Engine Optimization 5- Classified Ads 6- Blogs & Articles 7- Newsletters & Ezines 8- Direct Mail 9- Newspapers & Magazines
Why should anyone buy from me?The first thing an online prospect worries about is fraud. Your site should have the necessary components to verify the legitimacy of your business. Then comes the presentation, you will have less than 30s to convince your visitors to stick around and check your business out.Two things come in play the look and feel of your site and your sales copy.
Your website needs to look professional, with attention to details.
Your sales copy needs to be catchy and to the point, answering all your prospect
questions, and turn them from visitors to prospects to buyers.
How do I retain my customers?Answer the phone, yep. Businesses online tend to take the phone for granted. Send them a weekly or monthly newsletter. Keep adding new things.
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